Hello! I'm Rai Barbarioli—a digital marketing strategist and entrepreneur with nearly 10 years of hands-on experience managing and growing businesses digitally.

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My team and I work with entrepreneurs — across retail, beauty, hospitality, and e-commerce — to launch and scale their businesses through smart digital strategy, results-driven advertising campaigns, creative media direction, and streamlined management systems.

 

Together, we build confidence in every investment, lay a strong foundation for long-term success, and deliver measurable results.

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No hype. No empty promises. Just smart execution built on technical knowledge, sharp insights, and clear communication.

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Over the years, I’ve witnessed talented business owners place their trust and invest their hard-earned money in marketing agencies that sell the dream with shiny promises and hype-filled claims of “massive returns”—only to end up disappointed with poor results. Every single time.

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Behind the polished sales pitches and inflated projections, you’ll often find agencies staffed with unexperienced professionals, burning through real fortunes on trial-and-error campaigns driven by guesswork, with little technical knowledge, no accountability, and zero focus on overall profitability.

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I’ve been there myself. It’s a trap that burns more than just money—it damages trust, wastes valuable time, and clouds vision. A costly lesson I learned all too well.

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That frustration is exactly what pushed me to take control. I learned the hard way that to succeed, I had to fully understand digital marketing systems inside and out, stay constantly updated with digital changes, and—most importantly—connect marketing to the larger business ecosystem efficiently.

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Marketers often treat advertising as an isolated tool. But in reality, it only works when the entire business is aligned. That’s why we take a systemic approach—with integrated business strategy, streamlined management systems, and execution that drives real, sustainable growth—not just isolated ROAS or vanity metrics on social media.

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I’ve personally invested hundreds of thousands of dollars in digital marketing—testing, learning, and refining what truly drives sales and helps attract and retain loyal clients for my businesses.

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YBK Digital was born from that experience—and from a genuine desire to support other business owners.

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Digital marketing evolves daily—and only businesses that adapt, invest wisely, and stay agile will survive and thrive. But that doesn’t mean it has to be complicated or costly. Together, we simplify the process, focus on what truly matters, and help you grow with clarity and purpose.​

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Book a call with us today, and let’s get your business on track.

—Rai